Mavi

Mavi is a European based designer denim manufacturer with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia with retail sales revenue of over $100M Annually.

Initial Challenges:

• Transition business from 1p to 3p model.

• Create & align on projected annual sales forecast.

• Manage advertising spend and campaign optimization on Seller Central account.

• Identify move forward styles for Amazon.

• Catalog Cleanup and error resolution.

Actions Taken:

• Identified and optimized top styles by improving listing copy, images, categorization, and advertising strategies.

• Created comprehensive strategies for Sponsored Product Ads and Sponsored Brand Campaigns.

• Identification of 3rd party resellers and Buy Box loss reports.

• Audited Vendor Central sales velocity to move core and carry over styles to Seller Central.

• Identified 25 styles that we believe could move forward using YTD data for both Seller and Vendor central.

• Continued work with Amazon to resolve data and parenting errors.

Outcome:

• Audit calendar created to enhance, improve and fix listings.

• Total Order Items up +537% YoY over the same time period.

• Unit Orders +529% YoY over the same time period.

• Order Product Sales + 458% YoY (+$278,763) over the same time period.

• Total Ad Spend of $16,192.02 with Ad Sales of $150,684.15 w/ Average ACoS of 9.22% YTD.

• 95% Core and Carry Over styles sales coming from Seller Central.

  All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Aetrex is a global leader in foot scanning technology and orthotics with sales of over 15M units to date.

Initial Challenges:

• Transition account with product assortment refocus.

• Manage advertising spend and campaign optimization on Seller Central account.

• Catalog Cleanup and error resolution.

• Increase sales and conversions YoY with reduced offer count & lower AUR assortment.

Actions Taken:

• Identified and optimized top styles by improving listing copy, images, categorization, and advertising strategies.

• Created comprehensive strategies for Sponsored Product Ads and Sponsored Brand Campaigns.

• Identification of 3rd party resellers and Buy Box loss reports.

• Continued work with Amazon to resolve data and parenting errors.

• Created an Amazon Brand Store to provide a centralized location on Amazon for consumers to visit to purchase.

• Helped transition account to seller fulfilled prime.

• Removed requested SKUs.

Outcome:

• Continued effort to enhance, improve and fix listings.

• Total Order Items up +75% YoY over the same time period.

• Unit Orders +80% YoY over the same time period.

• Order Product Sales +35% YoY ($344,289) over the same time period.

• Total Ad Spend of $10,973.02 with Ad Sales of $80,439.34 w/ RoAS of 7.3 YTD.

• Increased E-conversion rate from 4.37% to 9.38% (+115%).

All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them

SnapDrape

Snap Drape is a commercial event table manufacturer with over 30+ products lines in various categories

Initial Challenges:

• Reseller and Price Control Clean-up.

• Transition company from B2B to B2C sales track.

• Increasing retail sales without disruption of the historic distribution model.

• Increasing e-commerce knowledge base and providing additional resources for Senior Level Executives.

Actions Taken:

• Transitioned business from Amazon Vendor Central to Seller Central.

• Identified and optimized top products by improving listing copy, images, categorization, and advertising strategies.

• Created and executed comprehensive strategies for Sponsored Product Ads and Sponsored Brand Campaigns to increase brand awareness.

• Leveraged Brand Registry and Sponsored Brand Ads.

• Enrolled seller in “Amazon Customs” & FBA.

Outcome:

• Page 1 of organic search results for 1 of 2 products optimized.

• Lifetime ROAS of 6 with 66% of sales from organic traffic.

• 12% average MoM Growth in 1st year.

• Identified 3rd party sellers and gained pricing parity that did not uncut distributors.

All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them

Imbued

Imbued is an electronic fiber optic connecter manufacturer with a market capitalization of over $6Bn launching a subsidiary in the cell phone accessories.

Initial Challenges:

• Create a launch strategy with projected cost to reach Page 1 of search results competing against established brands in super competitive space.
• Sell 1,000 units in a 30-day span.
• Reach Page 1 organically for selected Keywords in 90 Days.

Actions Taken:

• Researched and Identified trends for the target market, category and competitors.
• Optimized listing copy, images, titles, and descriptions.
• Analyzed potential high-value keywords for organic placement.
• Formulated initial 90-day Marketing launch based on conversion bidding, and outlined A/B test schedule for marketing levers.

Outcome:

• 1000 Units sold in 7 days.
• Reached Page 1 of organic search for “USB Type C Cable” in 60-days.
• Reached Page 2 of organic search for “USB C Cable” in 90-days. (Stocked Out)
• Analyzed sales data to fine-tune advertising campaigns around customer behavior.All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them