5 Quick Ways to Rank Your Products Higher On Amazon

1st let’s learn about Amazon’s product search algorithm, the A9.

Unlike Google’s Search Algorithm, the A9 Algorithm focuses on bringing the best products to the customer’s eyes. Amazon wants the customer to have the best experience on their journey to purchasing the product they are searching for.

Here are the top 3 data points that the A9 algorithm considers when ranking a product on Amazon:

1. Sales Velocity – A product that has high sales velocity will rank higher than a product that has a lower sales velocity. Sales velocity is a measurement of how quickly a product is selling. Having a competitive price point and a quality product are both vital to maintaining a high sales velocity.

2. Conversion Rate – This is a big data point that the A9 algorithm factors to rank a product on Amazon. A high-quality listing that shows all of the features and benefits of the product is crucial for the listing to have a high conversion rate.

3. Relevancy – You always want to focus on keywords that are similar to your product. For example, it is unproductive to try to rank for “red gloves” when your product is a black glove. Create a marketing campaign that captures the relevant terms to your product that you are trying to rank for.

Now that we know the data that the A9 algorithm looks for when ranking products on Amazon, let’s go over some quick ways to rank your products higher on Amazon.

Include Relevant Keywords In The Product Listing –

• The title should include the primary keywords you are focusing on. Do not stuff keywords in the title. It should include the brand name, product name, and keywords that describe the product for the customers searching.
• Each bullet point should explain the benefits and features of the product while including keywords relevant to the product.
• The product description is the last place on the product detail page to include keywords you want to be indexed for. It should convey the brand story and explain in further detail the benefits and features.

Quality Images –

• The main image should only show the product in a white background.
• The other images should each include features and benefits of the product in the form of infographics.
• Include lifestyle images as well so the customer can see how the product looks like in use.
• Most customers who shop on their phones will use the product images to make their buying decisions.

Good Customer Service –

• Address any negative reviews because product reviews can make or break a listing.
• Answer all questions under the “Customer questions & answers” section of the product detail page.

Competitive Price Point –

• Unless your product is part of an established well-known brand that conveys high quality for a higher price point, your product should be competitive to the market.
• If you are sharing the buy box for a listing, then having the lowest price is key to capturing most of the sales and traffic from that listing.

Optimized Ad Campaigns –

• Last but not least, an optimized ad campaign can improve your product rank dramatically.
• Focus on long-tail keywords that are easier to rank for. The organic sales from the long tail keyword will increase the Best Sellers Rank.
• Only advertise on keywords that are relevant to your product. Advertising on keywords that are not relevant will decrease conversion rate and that will hurt your product’s rank overall.

Those are 5 tips you can take action today to improve your product’s rank on Amazon.