Amazon Packaging Inserts
Product inserts – Why you need them
Amazon is the largest marketplace in the world. When you sell your products on Amazon, you are reaching millions of potential new customers who would not have had the opportunity to find your products otherwise. This provides an incredible new opportunity to create brand awareness and to expand your customer base. However, Amazon does not allow merchants to include any promotional content which is external to the packaged product itself. Therefore, you must be sure that any promotional content is contained within the packaged item itself. This is your chance to connect with your customers, encourage them to leave positive reviews, and tell your brand’s story. Let’s get to work!
Explain what the product is and how it works
Customers who are confused about how to operate a product are the most likely to return the item or to leave a negative review. Your product packaging or insert card must contain an accurate description of the product as well as for instructions on how the product works. This will improve customer satisfaction and increase the possibilities of the customer leaving a positive review.
Generating positive reviews
Amazon no longer allows merchants to offer any sort of discount or free product in exchange for reviews. However, this does not mean that you can’t use your product packaging as an opportunity to generate positive customer reviews. You can create a very simple product insert that asks the customer “are you happy with your purchase?” If the answer is yes, ask them to leave a review. If the answer is no, ask them to contact you the seller directly to discuss the problem. This will encourage satisfied customers to leave reviews directly while giving dissatisfied customers an opportunity to hash out any problems with you directly before they leave a negative review.
Driving engagement beyond reviews
Make sure that your brand’s logo is featured prominently on the packaging to increase brand awareness. This will help customers differentiate your product from other similar products in the future. Does your business utilize social media as part of its marketing strategy? Great! Make sure your product packaging/inserts let your customers know where to find you on various social media platforms. Customers who engage with your business on Facebook and Instagram are far more likely to order with you again in the future.
Telling your brand’s story
Does your brand have a story to tell? This is your chance to tell it. One of the products that I sell is a cotton rope used for doing cowboy lasso tricks. At first glance, it is just a rope. However, there is a very long and interesting story behind this rope. Our product packaging tells this story to the customer, explaining the history of the product and detailing why it is the perfect weight, diameter, and density for performing cowboy rope tricks. By telling this story, an ordinary-looking cotton rope can become a much more dynamic product.
You never get a second chance at a first impression
The way you package your product and the information contained within the packaging will leave a lasting impact on your new customer. Packaging and insert design are a crucial aspect of your overall sales strategy. Many merchants treat packaging as an afterthought and fail to reach their true potential on the Amazon platform as a result. By following the advice detailed above, you will be on your way to driving positive customer interactions and feedback