7 Ways To Quickly Optimize Your Amazon Listings For Success
Every brand on Amazon wants its products to rank highest in the A9 Algorithm
As more and more products launch on Amazon everyday competition to attract and convert customers becomes increasingly harder as well.
Ensuring that your product listings are optimized and “Amazon Ready” is a guaranteed way to stand out from your competition and rank higher in search results at a faster rate.
1. Images– Content is king on Amazon, and the adage that a picture is worth 1000 words is increasing true when it comes to attracting and converting customers on. Having high quality professionally shot photos is essential to your listing’s success.
Main Image: Your Main images minimum size is 1000 x 1000 and must be shot on an all-white background. The image should be in focus using realistic coloring and smoothed edges. The image should be evenly lit to avoid shadows. Ask yourself how does your main image compare to your top competitors; would you buy your own product based on what you see?
Hero Images: Lifestyle images or visual representation of your offer that demonstrates how your product works so customers can picture themselves using it.
Benefit Images: Benefit images clearly and effectively convey to the customers the benefits and positive qualities of purchasing your product. Benefit images often incorporate lifestyle photos with benefits lists or, comparisons to other products.
Charts & Infographics: Providing your customer with enough information to select the right product is key to not only converting on Amazon but also reduced returns. Incorporating relevant charts and info-graphics allow you as a seller to help educate the customer on how to make the correct choice.
2. Title– Your Product title is one of the 1stthings that customers see when browsing your listings using your top keyword or keyword phrase and placing it early in the title is a standard best practice. Make sure that you maintain a title structure that is easy to read and makes sense to the customer. Do not keyword stuff titles and only include relevant language to match customers queries with Amazons A9.
3. Bullet Points– Bullet points allow you to speak to the emotional benefits of your product and solve your customer’s problems. Bullet Points should be easily skimmable with the main highlighted point of each one capitalized and corresponding to a certain Keyword. Researching areas of complaint regarding competitor listing can provide great insight on how to shape your bullet points.
4. Product Description– The product description section allows you to provide additional in-depth information for your customers to engage with and further convey to the emotional connection as to why they should buy. Product purpose, functionality and additional benefits can be added here with the use of basic HTML layered over it. Product descriptions should be used to incorporate keywords but maintaining a linguistic structure that makes sense to customers is paramount.
5. Backend Keywords– Backend keywords are hidden search terms that are not customer-facing. The keywords you select should be ones that you were unable to fit into your bullets, titles or descriptions. Backend keywords assist in improving the discoverability of your product, as well as improving the general aesthetics of your ProductDetail pages.
6. Positive Reviews –Offering a quality product, excellent customer service and doing so at a competitive price point is the foundation of generating long term positive reviews on Amazon. Enrolling in programs like Amazon’s Early Reviewer Program can help jumpstart this process for new listing being launched and using 3rdparty automated messaged to solicit reviews is a great way to guarantee those who are opted in to receive your messages can review your product via a quick link provided.
7. Enhanced Brand Content– Another lever for brands enrolled in Brand Registry 2.0 is the use of Enhanced Brand Content. This premium content allows brands to add in additional image assets and text to further enhance listings and tell your brand’s story. Brands can select from a variety of modules and options. Including keywords in theAlttextfields can also increase visibility in customers search results.